Get in. Move up.
Win President's Club.
From Ben J. Abbey, 22 years in B2B tech sales, over a decade in leadership. What’s your goal?
Six figures in her mid‑20sFrancesca Pignolo · ★★★★★
I want to move up →13-week coaching sprint to get you promoted, from SDR all the way to Director of Sales.
6-8 months ahead of scheduleTristan St Louis · ★★★★★
I want President's Club →Weekly 1:1 coaching to help you perform at your peak.
From stalled deals to closingCorey Lund · ★★★★★
Your coach:
Ben J. Abbey
Ben has spent 22 years in B2B tech sales, with over a decade in sales leadership. He knows exactly what hiring managers in tech look for, because he has been the one hiring. He grew SADA's Canadian team from 2 people to 200+ in under 3 years, and has hired, promoted, and trained more than 100 reps.
Wall of wins
Here’s what some of the salespeople Ben coached have to say.
"I wasn't in tech sales before working with Ben. His tips and tools kept me motivated, and the interview practice we did before I got hired made me completely comfortable and it felt just like a conversation. Now I'm in, and I can make six figures in my mid-20s. So grateful!"
"I've worked with a lot of different coaches, mentorships, leadership training, and Ben's coaching methodology, his platform and his curriculum were among the best I've ever seen. The coaching that I got from him was the most valuable thing I have done in my professional career."
"I learned more about selling and sales strategy than I did in the previous 3 years. His coaching and leadership have allowed me to continue to grow professionally as a successful sales rep."
"Ben has an unwavering drive to make those around him better. He hired me from outside of tech sales in 2021 and I've never looked back, rising to SADA Canada Country Manager in under 4 years. There are few people who have had as much impact on my career as Ben. A strong leader, and an overall good guy."
"Ben inspired me to pursue a career in tech sales, leaving behind a job I considered safe and stable. His influence helped me develop the drive that led to 3xing my income. Highly recommend working with him!"
"It was a pleasure to work with Ben at such a pivotal point in my career. Always leading by example, inspiring and motivating many, myself included. His hands-on approach to career coaching and his enthusiasm for the work are contagious."
"Ben leads with value first! He has been the biggest support, willing to go above and beyond and take the time to help me when I'm stuck or have questions. A wonderful experience, and I look forward to continuing to learn his insights. He is excellent at what he does!"
"Ben was instrumental in helping me go from struggling to understand why my deals weren't closing, to qualifying leads in the first meeting and having a much clearer picture of where each deal stood in my pipeline. On top of that, my ability to close has improved significantly!"
"Working with Ben, I've booked more first-time appointments than I ever have before, from his cold calling coaching and sales mentoring. Highly recommend working with him!"
"Ben came in and provided immediate impact by taking our team through sales methodology training, provided documentation to guide the process and became a resource that I can bounce sales related ideas off of. … If I had to guess, Ben's work catapulted my newly acquired sales team's onboarding process 6-8 months ahead of schedule."
"I was eager to mature my sales career and Ben was a key mentor: encouraging, sharing keen insights, and pressing me to reach beyond my current role. He played a huge role in taking my career to new heights. I'd strongly recommend Ben."
"Ben is a force of nature. His ability to manage the complexities of being a great mentor and source of inspiration and knowledge to a flock of mentees (myself included) is incredible."
"What I loved about Ben was his ability to develop and he was a top sales rep who always took my call to make sure I was developing right. I'd recommend Ben: creative in his processes to succeed, inspiring others to win, and always willing to teach."
Your results will depend on your effort, background, and market.
How to get started
Same three steps for every program.
Apply
Tell Ben where you are and where you want to go.
Talk to Ben
A call to see which program fits, and whether it's a fit at all.
Get to work
Coaching with Ben, built around your goal.
30 days of free coaching
One email a day from Ben for 30 days. A lesson and one thing to do about it. Start here if you're not ready to apply yet.
Questions
Which program is right for me?
Not in tech sales yet: Breaking In. An SDR, AE, or senior AE going for the next title, up to Director of Sales: Leveling Up. Love your role and want to crush quota and hit President's Club: Quota Killers. Not sure? Book a free call or take the 2-minute fit check.
Who is Ben J. Abbey?
Ben has spent 22 years in B2B tech sales, with over a decade in sales leadership. He grew SADA's Canadian team from 2 to 200+ people in under 3 years and has hired, promoted, and trained more than 100 reps.
Do I need tech sales experience or a degree?
No. Breaking In is built for career-changers, recent grads, and people already selling in another industry, such as retail, insurance, or real estate.
How long are the programs?
Breaking In and Leveling Up run for 13 weeks of live coaching, with lifetime access to the asset library while the platform runs. Quota Killers is weekly 1:1 coaching with Ben: three months to start, then month to month.
How much does it cost?
Pricing is by application and built around your situation. Corporate reimbursement and payment plans are available.
Is there a guarantee?
Breaking In comes with the Until You're Hired guarantee. If you haven't landed a role by the end of the 13 weeks and you've met the program requirements, Ben keeps coaching you for up to 90 more days. Nobody can promise you a job. Leveling Up and Quota Killers don't guarantee a promotion or President's Club: Ben teaches the method, and the results come from your effort.
Why not a bootcamp or YouTube?
YouTube gives you tips with nobody checking your work. Bootcamps run a fixed curriculum for a big cohort, often taught by people who broke in a couple of years ago. Here you're coached by Ben, who has spent 22 years in B2B tech sales and has hired, promoted, and trained more than 100 reps. He works on your actual resume, interviews, calls, and deals, and you practice with the AI partner as often as you like.
Ready to apply?
Apply in two minutes. Ben will tell you if he can help.
Apply now