No more applying
into the void.
New to tech sales, or selling in another industry? Get the resume, the interviews, the outreach and the method that got people just like you hired.
Is this you?
Tech sales pays well, moves fast, and doesn't need a degree or prior experience.
Capped and stuck.
- ✕In a job that caps what you can earn, with no real path up.
- ✕Watching tech sales reps pull six figures and wondering how they got in.
- ✕Sending applications into the void and hearing nothing back.
- ✕Tired of trading your time for a number someone else decides.
Get in. Get paid.
- ✓Break into tech sales and earn six figures, no degree required.
- ✓Build a resume and LinkedIn that actually get callbacks.
- ✓Walk into interviews calm and leave with the offer.
- ✓Climb from SDR to AE and keep going.
Where it can go
The tech sales ladder. You start at the bottom rung.
Market ranges for these roles from public salary data, not TSRE outcomes. A job is not guaranteed and results depend on your effort.
What you'll walk out with
For career-changers, recent grads, and people selling in another industry who want their first B2B tech sales job.
A resume that gets callbacks
A sales resume that lands interviews, even with zero sales experience. We position what you already have so it reads like a hire.
Interviews you can win
Mock interviews with Ben and the AI partner. Drill the questions, the role-plays and the close, so you walk in calm and leave with the offer.
A LinkedIn that pulls recruiters
A profile hiring managers and recruiters actually reach out to, instead of scrolling past.
Prospect your way in
Skip the application black hole. Use the same outbound method Ben used throughout his career, pointed at the hiring manager instead of a buyer.
Three steps. Hired.
Not a course you do alone. A sequence we run together.
Position yourself
In your first 24 hours, Ben rebuilds how the market sees you: your resume, your LinkedIn and the story you lead with.
Land the offer
The interview framework, the prep and the follow-up that keeps you in front of the decision-maker. Practice live and with the AI partner 24/7.
Earn more
Once you're in, we keep working through ramp: hitting quota sooner and building the habits that decide who gets promoted.
What you get
Everything in the Breaking In program.
- ✓A 1-on-1 positioning session with Ben inside your first 24 hours
- ✓13 weeks of live group coaching
- ✓Direct 1:1 access to Ben on the TSRE Platform
- ✓Full B2B tech sales asset library, yours for life
- ✓AI practice partner, available 24/7 for 13 weeks
- ✓Personal resume reviews and interview practice
- ✓Introductions to Ben's network for top performers
- ✓Lifetime access, so the skills compound
Your coach:
Ben J. Abbey
Ben has spent 22 years in B2B tech sales, with over a decade in sales leadership. He knows what hiring managers in tech look for, because he has been one. He has hired people with zero tech sales background and watched them rise to Country Manager. All of them learned the method he teaches.
They started with zero experience
Here’s what some of the salespeople Ben coached have to say.
"I wasn't in tech sales before working with Ben. His tips and tools kept me motivated, and the interview practice we did before I got hired made me completely comfortable and it felt just like a conversation. Now I'm in, and I can make six figures in my mid-20s. So grateful!"
"I came from the government into tech sales and Ben taught me everything I needed to become a rep. He pushed me to take the leap and nine years later, I'm still going strong. You da man, Ben!"
"Ben inspired me to pursue a career in tech sales, leaving behind a job I considered safe and stable. His influence helped me develop the drive that led to 3xing my income. Highly recommend working with him!"
"It was a pleasure to work with Ben at such a pivotal point in my career. Always leading by example, inspiring and motivating many, myself included. His hands-on approach to career coaching and his enthusiasm for the work are contagious."
"Ben leads with value first! He has been the biggest support, willing to go above and beyond and take the time to help me when I'm stuck or have questions. A wonderful experience, and I look forward to continuing to learn his insights. He is excellent at what he does!"
"Ben has an unwavering drive to make those around him better. He hired me from outside of tech sales in 2021 and I've never looked back, rising to SADA Canada Country Manager in under 4 years. There are few people who have had as much impact on my career as Ben. A strong leader, and an overall good guy."
"Ben was instrumental in helping me go from struggling to understand why my deals weren't closing, to qualifying leads in the first meeting and having a much clearer picture of where each deal stood in my pipeline. On top of that, my ability to close has improved significantly!"
"Working with Ben, I've booked more first-time appointments than I ever have before, from his cold calling coaching and sales mentoring. Highly recommend working with him!"
"Ben's sales knowledge and candid feedback were very much appreciated. He helped me onboard my new AE team well ahead of schedule with great sales methodology training, coaching, and documentation. Much appreciated."
"I was eager to mature my sales career and Ben was a key mentor: encouraging, sharing keen insights, and pressing me to reach beyond my current role. He played a huge role in taking my career to new heights. I'd strongly recommend Ben."
"Ben is a force of nature. His ability to manage the complexities of being a great mentor and source of inspiration and knowledge to a flock of mentees (myself included) is incredible."
"What I loved about Ben was his ability to develop and he was a top sales rep who always took my call to make sure I was developing right. I'd recommend Ben: creative in his processes to succeed, inspiring others to win, and always willing to teach."
Questions
Straight answers.
Who is Breaking In for?
Anyone not yet in tech sales: career-changers, recent grads, and people already selling in another industry (retail, insurance, real estate, door-to-door) who want their first B2B tech sales job.
What if I have zero tech sales experience?
You start with B2B tech 101 (how SaaS works, what ARR is, the career ladder) before getting into the craft. By the end you'll have the foundation and the reps to walk into interviews confident.
What's the time commitment?
Thirteen weeks. One live coaching call per week, 45 to 60 minutes. Self-paced video assets on top, yours forever. AI practice partner available 24/7 for 13 weeks, plus direct 1:1 access to Ben on the TSRE Platform. Plan on 2 to 3.5 hours per week.
Do you guarantee a job or a promotion?
No, and you should be suspicious of any program that does. Ben guarantees to teach you his method through live coaching, plus an AI partner to practice with until the skills are reflex. Outcomes come from your effort plus the framework.
What happens after the 13 weeks?
Lifetime access to the asset library and the alumni community, with new content added regularly. Ben is available for further coaching through the VIP program, or you can join more group calls.
How is TSRE different from other programs?
Most tech sales programs are taught by reps who broke in two or three years ago. Ben is a 22-year sales veteran with over a decade in sales leadership. He grew SADA Canada from 2 to 200+ people and knows what hiring managers in tech look for.
Not quite you?
Same coach, different goal.
Become the rep companies fight to hire.
Application required. Ben reviews every one and replies within an hour.
Apply now