Not sure which program fits? Book a free call
Cover of The Cold Copy Corrector
Free guide

The Cold Copy Corrector

Why buyers ignore your cold outreach, and a simple three-sentence format that gets more replies.

Free. Your link is personal and lasts 14 days. You'll also hear from Ben now and then. Privacy

What's inside

Why buyers ignore you

The mistakes that get cold messages skipped, like leading with your product, vague words every vendor uses, and claims with no proof.

A three-sentence format

Pain, transformation, proof. The problem and what it costs them, the result they want, and a real result that backs you up.

Rewrite yours as you read

Before-and-after examples, then you fix your own message step by step. You don't need marketing's help.

Ben J. Abbey, founder and coach of The Tech Sales Rep's Engine

Your coach:
Ben J. Abbey

Ben has spent 22 years in B2B tech sales, with over a decade in sales leadership. He grew SADA's Canadian team from 2 people to 200+ in under 3 years, made President's Club six times, and has coached more than 100 reps.

What leaders say about Ben

"He single-handedly launched that market for us, going from individual contributor to Managing Director in record time. Ben built a high-performing team, exceeded revenue targets, and established SADA as a key player in the Canadian tech scene."

Tony SafoianCEO, SADA
LinkedIn ↗

"Ben is a passionate, creative and highly effective sales leader. He is a dynamic leader with the ability to read and develop new markets, recruit a world-class team, and drive thought leadership in the way his people engage customers for maximum success."

Adam MasseyManaged Ben at SADA
LinkedIn ↗

"Ben was SADA's first Canadian sales executive, and he became the nucleus of a team that experience[d] 100%+ sales growth for several consecutive years. … As an amazing mentor and team player, I was proud to have him on my team."

Joe KoscoManaged Ben at SADA
LinkedIn ↗

Want Ben's help?

Live coaching, and an AI partner to practice with. Apply in two minutes.

Apply now

Meet Ben

A quick word from Ben J. Abbey.

Loading video…
Ben on LinkedIn ↗