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Free guide

The Big 3 Sales Blockers

Why good reps miss quota, and how to fix it. The same three problems Ben has watched stall reps for 22 years.

Free. Your link is personal and lasts 14 days. You'll also hear from Ben now and then. Privacy

What's inside

Messages that get replies

Why buyers skip messages that pitch features, and what to open with so they see themselves in it.

Qualification that holds up

Drop bad-fit deals early and help the buyer see why acting now matters to them.

A process buyers follow

Teach buyers how to buy from you, so you keep control of the deal and stop chasing.

Ben J. Abbey, founder and coach of The Tech Sales Rep's Engine

Your coach:
Ben J. Abbey

Ben has spent 22 years in B2B tech sales, with over a decade in sales leadership. He grew SADA's Canadian team from 2 people to 200+ in under 3 years, made President's Club six times, and has coached more than 100 reps.

What leaders say about Ben

"He single-handedly launched that market for us, going from individual contributor to Managing Director in record time. Ben built a high-performing team, exceeded revenue targets, and established SADA as a key player in the Canadian tech scene."

Tony SafoianCEO, SADA
LinkedIn ↗

"Ben is a passionate, creative and highly effective sales leader. He is a dynamic leader with the ability to read and develop new markets, recruit a world-class team, and drive thought leadership in the way his people engage customers for maximum success."

Adam MasseyManaged Ben at SADA
LinkedIn ↗

"Ben was SADA's first Canadian sales executive, and he became the nucleus of a team that experience[d] 100%+ sales growth for several consecutive years. … As an amazing mentor and team player, I was proud to have him on my team."

Joe KoscoManaged Ben at SADA
LinkedIn ↗

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Meet Ben

A quick word from Ben J. Abbey.

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Ben on LinkedIn ↗